Guides to websites, SEO and AI search
Plain-language guides to getting found on Google and in AI answers — how it works, and what a business can actually do about it.
Written for business owners who want to understand the mechanics before they spend money on them. No guarantees, no invented statistics, and a clear line between what is known and what is judgement.
Why isn’t my website showing up on Google?
The eight usual reasons a website does not appear on Google, how to check each one in minutes, and what to fix first.
How do I get my business recommended by ChatGPT?
How ChatGPT, Gemini and Google’s AI decide which businesses to name, and seven practical steps to get on the list.
What is generative engine optimization?
GEO is the work of becoming one of the handful of companies an AI system names when it answers a buying question. What it involves and how it is measured.
What is answer engine optimization?
AEO structures content so search engines and AI assistants can lift a direct answer from it. How it differs from SEO and GEO, and what makes content quotable.
GEO vs AEO vs SEO: what each one means
Three labels for overlapping work. Where the work is identical, where it genuinely differs, and what actually changed when AI answers arrived.
Why ChatGPT doesn’t mention your company
Seven specific, fixable reasons AI assistants name your competitors instead of you, and the questions companies ask most about it.
If you only read one
If your website is not on Google at all, start with why your website is not showing up on Google. If you want to be recommended by AI assistants, read how to get recommended by ChatGPT. If your company is not being named when buyers ask an assistant for suppliers, start with why ChatGPT doesn’t mention your company. If you are trying to make sense of the terminology an agency has pitched you, start with GEO vs AEO vs SEO.
For how this applies to a specific kind of business, see who we help, or the published case study.
Find out what Google and AI say about your business
We look at your website, check how you show up on Google, and ask ChatGPT, Gemini and Perplexity the questions your customers ask. You get a short report showing where you stand, who shows up instead, and why. No cost, no obligation, no sales call needed.
Get my free checkUsually back within two business days.