Guides to AI search visibility
Plain-language guides to how ChatGPT, Perplexity, Gemini and Google’s AI Overviews decide which companies to name — and what a company can actually do about it.
Written for people who sell something considered — manufacturers, building products, industrial and technical B2B — and who want to understand the mechanics before they spend money on them. No guarantees, no invented statistics, and a clear line between what is known and what is judgement.
What is generative engine optimization?
GEO is the work of becoming one of the handful of companies an AI system names when it answers a buying question. What it involves and how it is measured.
What is answer engine optimization?
AEO structures content so search engines and AI assistants can lift a direct answer from it. How it differs from SEO and GEO, and what makes content quotable.
GEO vs AEO vs SEO: what each one means
Three labels for overlapping work. Where the work is identical, where it genuinely differs, and what actually changed when AI answers arrived.
Why ChatGPT doesn’t mention your company
Seven specific, fixable reasons AI assistants name your competitors instead of you, and the questions companies ask most about it.
If you only read one
If your company is not being named when buyers ask an assistant for suppliers, start with why ChatGPT doesn’t mention your company. If you are trying to make sense of the terminology an agency has pitched you, start with GEO vs AEO vs SEO.
For how this applies to a specific kind of business, see the industries we work with, or the published case study.
Find out what AI says about you
We run the buyer questions in your category through ChatGPT, Perplexity and Google Gemini, and send you a short report showing whether you appear, who appears instead, and why. No cost, no obligation, no sales call required to receive it.
Request your free checkUsually back within two business days.