From 9 pages in Google to 33: rebuilding a small-town land clearing website
Jacksboro Services clears land and does dirt work in Jack County, Texas. Its old website had about 280 pages and Google had kept 9 of them. We rebuilt it around the work the company actually does, then scored it with ChatGPT, Gemini and Perplexity. It scored 59 out of 100.
Jacksboro Services is not an outside client. Digital Regiment’s founder also works in the business, which is why we can show every number here. Like our Western Sport case study, this proves what we can do, not that a stranger hired us and stayed. Every figure is dated and the site is live, so you can check it yourself.
What changed, and how we know
| Measure | Before | After | How it was measured |
|---|---|---|---|
| Pages Google kept in its index | 9 | 33 of 35 | Search Console, August 20 vs November 9, 2026 |
| Average position in Google | 31.8 | 14.8 | 28 days: July 27 to August 23 vs October 12 to November 8, 2026 |
| Clicks from Google | 6 | 21 | same 28-day windows |
| Click rate | 0.19% | 0.69% | same windows |
| Times shown in Google | 3,146 | 3,063 | same windows |
| AI Visibility Score | not tested | 59 / 100 | November 6, 2026: ChatGPT, Gemini and Perplexity |
Search figures from Google Search Console.
Lots of pages, almost none of them real
The old site was built on a template system that had made a page for every service in every town, about 270 of them. Most were for towns an hour or more outside the area the company serves, and some were for trades it does not do. Google had seen them and declined nearly all of them. On August 20, 2026 it kept 9 pages in its index and had set aside 271.
The traffic numbers looked better than they were. About half of the times the site showed up in Google were for nationwide searches like “tractor repair”, on page 3 to 6, from people nowhere near Jacksboro. In three months that brought 21 clicks.
Meanwhile the searches that lead to a phone call, like “Jacksboro land clearing services”, sat on page 2.
What we did
- Moved the site off the template system onto fast, simple hosting (August 24, 2026).
- Retired the roughly 270 made-up town pages so Google stops spending time on them, and removed pages for work the company does not do.
- Built pages for the real work (September 16, 2026): land clearing, mesquite grubbing, dozer clearing, forestry mulching, house pads and driveways, plus seven pages for towns the crew actually drives to.
- Published real prices. Land clearing runs $1,200 to $5,000 an acre, and the cost guide explains what moves a job up or down that range.
- Added the behind-the-scenes labels that tell Google and AI what the business is, where it works and what each page answers.
Results in Google
The site is shown about as often as before, but for the right searches now. Average position went from 31.8 to 14.8 and clicks from 6 to 21 in matching 28-day windows.
| Search | Position before | Position after |
|---|---|---|
| mesquite grubbing cost per acre | 36.4 | 5.8 |
| mesquite grubbing cost | 43.3 | 6.4 |
| cost to grub mesquite | 40.9 | 10.7 |
| jacksboro land clearing services | 11.8 | 3.0 |
Before: the three months to August 22, 2026. After: October 12 to November 8, 2026. The last row is a small-volume search (6 showings in the after window).
What the AI assistants said
On November 6, 2026 we asked ChatGPT, Gemini and Perplexity five questions a landowner would ask, such as who to hire for land clearing in Jacksboro and who does dirt work near Bryson. None of the questions led with the company’s name. That makes fifteen answers.
- Jacksboro Services was named in 10 of 15 answers, and named first in 6.
- ChatGPT: 340 of 500 points. Gemini: 340 of 500. Perplexity: 200 of 500.
- AI Visibility Score: 59 out of 100.
We did not run this test before the rebuild, so there is no before number, and we are not going to invent one.
What is still open
- 21 clicks in 28 days is still small. It is three and a half times the old number, but it is not a flood, and we do not track which clicks turned into phone calls.
- No verified Google Business Profile. Google has turned down the verification more than once. Until that is fixed the company cannot show in the map results, which is where most local searches end.
- One page is seen and not clicked. The dozer clearing page showed 457 times at an average position of 7.0 and earned 0 clicks. That points at the title and description, and it is next on the list.
- Almost no other websites link to it. The pages are doing this on their own.
- Perplexity lags. It named the company less than half as often as the other two.
Does this apply to you?
- Your website has a page for every town, and none of them rank
- You show up for searches from people who will never hire you
- You have never asked ChatGPT who it recommends for your trade in your town
- You do not publish a price
All figures dated. Search data from Google Search Console. AI visibility tested November 6, 2026 on ChatGPT (GPT-5.4), Perplexity (Sonar Pro) and Google Gemini, with live web search on.
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