Sample AI Visibility Score: 9 out of 100
This is what you get back, worked through for a made-up business: “Example Roofing Co.”, a roofer in Fort Worth. The business, the competitors and the answers are invented. The method and the scoring are exactly what we use.
Named in 2 of 15 answers, neither time first. In three answers the assistant looked the business up by name and then left it out. Three competitors were each named in 9 or more answers.
The fifteen answers
Each question was asked of all three assistants with web search on. “Searched” means the assistant looked the business up by name before answering, then did not name it.
| Question | ChatGPT | Perplexity | Gemini |
|---|---|---|---|
| 1. Who are the best roofers in Fort Worth? | — | — | Lower |
| 2. My roof is leaking in Fort Worth. Who should I call? | Searched | — | — |
| 3. Who does metal roof replacement near Keller? | — | Top 3 | — |
| 4. Which Fort Worth roofer has the best reviews? | — | — | Searched |
| 5. Roofer that serves Haslet and Roanoke? | Searched | — | — |
How the 9 was worked out
| Result | Answers | Points each | Points |
|---|---|---|---|
| Named in the top three | 1 | 70 | 70 |
| Named, lower down | 1 | 40 | 40 |
| Looked up, then left out | 3 | 10 | 30 |
| Not mentioned | 10 | 0 | 0 |
| Total | 15 | 140 |
140 points divided by 15 answers is 9.3, rounded to 9.
Why, in this example
- No page says “Fort Worth” and “roof repair” together. The competitors named most had a page for each service in each town.
- Nine Google reviews. The three most-named competitors had 90 or more, and two assistants mentioned review counts as their reason.
- Not on the directories the assistants quoted. Two of the most-cited pages were “best roofers in Fort Worth” lists the business is missing from.
What we would fix first
- Write real service-and-town pages for Fort Worth, Keller and Haslet.
- Complete the Google Business Profile and start asking every customer for a review.
- Get listed on the directories the assistants cited that accept submissions, with matching details.
The SEO + AI Fix covers the pages, the profile and the listings that can be controlled. Reviews depend on asking customers, and editorial “best of” lists choose for themselves. The same five questions would then be asked again, and the new score compared with this one.
Your real report also includes every answer word for word, the sites each assistant quoted, a check of your website and Google listing, and the exact model versions and test date, so a later re-test is a fair comparison.
Get your own score
Five questions your customers ask, three AI assistants, fifteen answers. Free, and back in about two business days.
Get my free AI Visibility ScoreUsually back within two business days. Or call Lance on 817-674-2716.